Facebook Youtube Linkedin

Institute of Science and Technology

a center of excellence for education
Facebook Youtube Linkedin
Institute of Science and Technology

a center of excellence for education

Mahedi Hasan

Assistant Professor

Department of Business Administration
  • mahedidinan@gmail.com

Academic Background

Exam Title

Major

Result

Institute

Passing Year

University / Board

MBA

Marketing

3.86 (Out of 4.00)

(2nd position in IST)

Institute of Science and Technology (IST)

2012

National University

BBA

Marketing

3.51 (Out of 4.00)

(2nd position in IST)

Institute of Science and Technology (IST)

2011

National University

 

Research Areas

  • Service Marketing
  • Digital Marketing
  • Product and Brand Management
  • Marketing Strategy
  • Customer Relationship Management

Biography

Mahedi Hasan received BBA & MBA degrees in the department of Business Administration in 2011, 2012 respectively. His teaching career began as a Faculty Member at Institute of Science and Technology in the department of Business Administration in 2014. In 2016 he became a Lecturer in the department of Business Administration at Institute of Science and Technology where he is currently an assistant professor. He has also completed “Advance Research Methodology” course from Institute of Education and Research (IER), University of Dhaka. His current research interests: Service Marketing, Digital Marketing, Marketing Research and Analysis, Customer Satisfaction, Selling and Sales Management, Marketing Communications, Brand Marketing.

Book’s Publication: (Co-Author)

  1. Basic Accounting, Renaissance Book Depot.
  2. Cost Accounting, Renaissance Book Depot.
  3. Intermediate Accounting, Renaissance Book Depot.

Publications

  1. “Evaluation of the Undergraduate Student’s Performance in National University (Professional): An Empirical Study of Institute of Science and Technology” Journal on Business and Technology, ISSN 2070-4135, Vol-7, No-1, Institute of Science and Technology (IST), December 2015.
  2. “The Basis of Consumer Market Segmentation: a critical review of literature” Journal on Business and Technology, ISSN 2070-4135, Vol-7, No-1, Institute of Science and Technology (IST), December 2015.
  3. “The Effects of Social media on Undergraduate Students of Dhaka City” Journal on Business and Technology, ISSN 2070-4135, Vol-8 (1), No-1, Institute of Science and Technology (IST), June 2017.
  4. “Bangladesh-India Relations: The Problems and Prospects in Regional Arena” Journal on Business and Technology, ISSN 2070-4135, Vol-8 (1), No-1, Institute of Science and Technology (IST), June 2017.
  5. “Job Satisfaction Theories: A Literature Review” Journal on Business and Technology, ISSN 2070-4135, Vol-8 (1), No-1, Institute of Science and Technology (IST), June 2017.
  6. “Evaluation of E-Commerce Problems in Bangladesh (Consumer’s Perspective)” Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 9(1), June 19: ISSN: 2070-4135, June 2019.

About Us

Institute of Science and Technology (IST), affiliated with National University, Bangladesh, is celebrating its 29th anniversary this year. Over the last decade, IST has earned local and global reputation by creating … [Read More]

Student Clubs

Quick Links

Contact

House # 54, Road # 15/A (Old-26)
Dhanmondi (East of Shankar Bus Stand)
Dhaka-1209.

All Rights Reserved by Institute of Science and Technology © Copyright 1993 - 2024

Created with ♥ by ISTians