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Institute of Science and Technology

a center of excellence for education
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Institute of Science and Technology

a center of excellence for education

Md. Ujjal Hossain

Assistant Professor

Department of Business Administration
  • ujjalist2017@gmail.com

Academic Background

Exam TitleMajorResultInstitutePassing YearUniversity / Board
M.Phil. (Ongoing)Marketing–University of Dhaka (Dept. of Marketing)–University of Dhaka
  MBA  Marketing3.96 (Out of 4.00)(1st position in National University)Institute of Science and Technology (IST)  2013 National University
 BBA Marketing3.58 (Out of 4.00)(1st position in IST)Institute of Science and Technology (IST) 2012 National University
 

Research Areas

E-commerce, E-marketing Tourism Industry, TQM, Management Information System, Market Analysis, Customer Satisfaction, Theory of Motivation etc.

Biography

Md. Ujjal Hossain currently doing his M.Phil. Program in the University of Dhaka (Department of Marketing ). He received BBA & MBA degrees in the Department of Business Administration in 2012, and 2013 respectively. His teaching career began as a Lecturer at the College of Technology in the Department of Business Administration in 2015. In 2017 he left his job and became a Lecturer in the Department of Business Administration at the Institute of Science and Technology where he is currently an assistant professor. He has also completed the “Advanced Research Methodology” course from the Institute of Education and Research, University of Dhaka. His current research interests E-Marketing, E-Commerce, Tourism Industry, TQM, Market Analysis, Customer Satisfaction, Theory of Motivation etc. 
    Paper under Review:
  1. Evaluation of the Effectiveness of Online Class at University Level during Pandemic Covid-19 Period in Bangladesh. (Student’s Perspective).
  2. Why Online Content Goes Viral
  3. Impact of Digital Marketing Tools in Customer Purchase Decision towards Shopping Goods in Dhaka City.
  4. Promotions of Tourism Through World Cup Cricket in India: Lessons for Bangladesh
Books:
  1. Management Information System, Renaissance Book Depot.
  2. Macroeconomics, Second Edition, Gyan Bitan Publication.
  3. Legal Environment of Business, 1st Edition, Prominence Book Publication.

Publications

  1. Job Satisfaction Theories: A Literature Review. Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 8(1), June 17: ISSN: 2070-4135, June 2017.
  2. Evaluation of E-Commerce Problems in Bangladesh (Consumer’s Perspective). Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 9(1), June 19: ISSN: 2070-4135, June 2019.
  3. Evaluation of Marketing Programs that Effects Local Tourists in Tourism Development (A Study on Post Graduate Students under National University). Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 9(1), June 19: ISSN: 2070-4135, June 2019.
  4. Digitalization and Marketing; Bangladesh Perspective. Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 9(1), June 19: ISSN: 2070-4135, June 2019.
  5. Quality Management Practices in Higher Education Institution: The Case of Institute of Science and Technology. Journal of Business & Management e-ISSN 2985-7899 Vol. 2 No. 4, October 2024
  6. The Significance of Brand Name for Creating Customer Loyalty. Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 10(1), Dec 24: ISSN: 2070-4135.
  7. The Impact of Culture on Human Resource Management (Hrm) In Apple And Its Influence In Company’s Performance. Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 10(1), Dec 24: ISSN: 2070-4135.
  8. Marketing Tools and Techniques in Higher Education in Bangladesh: An Overview on the Perspective of Business Philosophy and Ethics in Higher Education. Institute of Science and Technology (IST) Journal on Business & Technology. Vol. 10(1), Dec 24: ISSN: 2070-4135.

About Us

Institute of Science and Technology (IST), affiliated with National University, Bangladesh, is celebrating its 29th anniversary this year. Over the last decade, IST has earned local and global reputation by creating … [Read More]

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