Md. Ujjal Hossain

Md. Ujjal Hossain currently doing his M.Phil. Program in the University of Dhaka (Department of Marketing ). He received BBA & MBA degrees in the Department of Business Administration in 2012, and 2013 respectively. His teaching career began as a Lecturer at the College of Technology in the Department of Business Administration in 2015. In 2017 he left his job and became a Lecturer in the Department of Business Administration at the Institute of Science and Technology where he is currently an assistant professor. He has also completed the “Advanced Research Methodology” course from the Institute of Education and Research, University of Dhaka. His current research interests E-Marketing, E-Commerce, Tourism Industry, TQM, Market Analysis, Customer Satisfaction, Theory of Motivation etc. Paper under Review:

1. Quality Management Practices in Higher Education Institution: The Case of Institute of Science and Technology.
2. Evaluation of the Effectiveness of Online Class at the University Level during Pandemic Covid-19 Period in Bangladesh. (Student’s Perspective).
3. Marketing Tools and Techniques in Higher Education in Bangladesh: An Overview on the Perspective of Business Philosophy and Ethics in Higher Education
4. The Significance of Brand Name for Creating Customer Loyalty.
5. Impact of Digital Marketing on Customer Purchase Decision towards shopping goods in Dhaka city.
6. Why Online Content Goes Viral.
7. Promotion of Tourism Through World Cup Cricket in India: Lessons for Bangladesh.

Books:

1. Management Information System, Renaissance Book Depot.
2. Macroeconomics, Second Edition, Gyan Bitan Publication.
3. Legal Environment of Business, 1^st Edition, Prominence Book Publication.